The general objective of Mypack Innovation Action (IA) is to help sustainable food packaging technologies to reach or to extend their market. It will provide general guidelines to select the best market for a new technology and to ensure the best commercial development, through (I) the best environmental efficiency (direct impacts of packaging, food waste impacts, optimized recycling composting combusting end life, preserved consumer health), (II) the best consumer acceptability, and (III) an optimized industrial feasibility.
In order to do so, 3 ambitious SMART key objectives with associated KPIs will be considered during the Mypack project to promote the commercial development of:
- Biodegradable and compostable packaging,
- Packaging from renewable resources,
- Elaborated (high barrier and active) packaging technologies.
Barriers and challenges are clearly identified and solutions to overcome them are presented.
7 innovative sustainable food packaging solutions are considered of which 5 will be developed and exploited. The sustainable food packaging state of the art is comprehensively described making clear how Mypack solutions will extend beyond it.
Actia - Francia